Do Not Underestimate Yourself!
When I coach someone I never try to get them to copy me
I get them to discover what is unique about themselves
For instance:
I coached a flight attendant to use what she did as a job as part of her brand
She did and now that makes her very unique
Sometimes it is not what they do for work its hobbies or something they love
The main thing is, when we find something that we are unique and good at use that to become part of your message
Never carbon copy anyone else it just doesn’t work!